Collaborate on a new car audio system that transmits sound from source to ear

Collaborate on a new car audio system

SEAT and Noveto have signed an agreement to start testing a revolutionary new technology that could completely change the user experience inside a car. The new system enables sound to be generated directly to the ear of each individual passenger, enabling the shared car to become a much more personalized and convenient experience for everyone.

SEAT and Noveto have signed an agreement to start testing a revolutionary new technology that could completely change the user experience inside a car. The new system enables sound to be generated directly to the ear of each individual passenger, enabling the shared car to become a much more personalized and convenient experience for everyone.

Noveto has developed the world’s first “dynamic focused sound” system. Our unique technology delivers a high quality audio experience to each individual within the car without isolating them from their surroundings or bothering others within the vehicle. The solution would enable parents sitting in the front of the car to listen to their choice of music while the kids sitting in the back listen to their onscreen entertainment, all at the same time, and without the need for headphones.

Noveto has developed the world’s first “dynamic focused sound” system. Our unique technology delivers a high quality audio experience to each individual within the car without isolating them from their surroundings or bothering others within the vehicle. The solution would enable parents sitting in the front of the car to listen to their choice of music while the kids sitting in the back listen to their onscreen entertainment, all at the same time, and without the need for headphones.

Noveto has assigned a dedicated team to integrate this technology within a SEAT vehicle. The goal is to demonstrate that the Noveto solution can successfully be integrated and experienced within a production vehicle. More specifically, the team will demonstrate specific use cases such as the driver being able to manage in-coming calls while another passenger simultaneously listens to their selected music.

Noveto has assigned a dedicated team to integrate this technology within a SEAT vehicle. The goal is to demonstrate that the Noveto solution can successfully be integrated and experienced within a production vehicle. More specifically, the team will demonstrate specific use cases such as the driver being able to manage in-coming calls while another passenger simultaneously listens to their selected music.

SEAT Digital Officer Fabian Simmer and Head of Business Development Arantxa Alonso, alongside Noveto’s Chairman Daniel Jammer and Tomer Shani have signed the agreement, Champion Motors Ltd., the brand’s importer in Israel, is also closely collaborating in the project.

SEAT Digital Officer Fabian Simmer and Head of Business Development Arantxa Alonso, alongside Noveto’s Chairman Daniel Jammer and Tomer Shani have signed the agreement, Champion Motors Ltd., the brand’s importer in Israel, is also closely collaborating in the project.